Shamya Zindani
Shamya Zindani
New York based UX and product designer combining expertise in digital design, anthropology, and marketing to craft compelling digital products. I find joy in learning, creating, and collaborating with diverse teams to build ideas into impactful digital experiences.
Currently crafting Digipet and open to freelance + full time opportunities.
Case studies
District 23 for Twitch x Jordan
Partnered with Stink Studio's London based creative team to successfully ship an interactive game extension for Nike Jordan's Twitch stream, enhancing the live stream experience for the World Street Basketball Championship in June 2024. Live on Twitch throughout August.
User Experience Design • Game Design
Ford Mustang
Leading comprehensive qualitative consumer research for Ford Mustang's 60th anniversary immersive experience to understand perceptions of the muscle car across US cities, thereby informing the event's design and narrative.
Qualitative User Research • Designing for Events
Coming soon
Spectrum Enterprise
Designed and documented a design system and component library for Spectrum Enterprise, launching a Figma library with 1100+ responsive components and 71 styles. The library is used by RAPP designers 500+ times weekly to produce designs, dev builds, concepts, and presentations for Spectrum.
Design Systems • User Experience • Research • Designing for Enterprise
US Integrity: Reports
Empowering sports integrity analysts to generate reports on the US Integrity SaaS dashboard with greater ease and while maintaining uniform design. Introduced a modular report creation process to reduce report creation time by 50%.
User Experience • Service Design • Designing for SaaS
Study Buddy
A college desktop pet project encouraging procrastinators to adopt healthy working habits through everyday interactions.
User Experience • Designing for Mental Health and Productivity
Virgin Voyages
Remodeling the customer messaging process for Virgin Voyages cruises by introducing modular email marketing.
User Experience • Designing for Digital Email Marketing
Mulberry
Completing an e-commerce UX refresh for a luxury handbag brand to boost online conversions and enhance customer satisfaction. Building new desktop and mobile features for Mulberry's accounts, checkout, PLP, and PDP pages.
User Experience • User Research • Designing for Fashion E-Commerce
Case studies
District 23 for Twitch x Jordan
Partnered with Stink Studio's London based creative team to successfully ship an interactive game extension for Nike Jordan's Twitch stream, enhancing the live stream experience for the World Street Basketball Championship in June 2024. Live on Twitch throughout August.
User Experience Design • Game Design
Ford Mustang
Leading comprehensive qualitative consumer research for Ford Mustang's 60th anniversary immersive experience to understand perceptions of the muscle car across US cities, thereby informing the event's design and narrative.
Qualitative User Research • Designing for Events
Coming soon
Spectrum Enterprise
Designed and documented a design system and component library for Spectrum Enterprise, launching a Figma library with 1100+ responsive components and 71 styles. The library is used by RAPP designers 500+ times weekly to produce designs, dev builds, concepts, and presentations for Spectrum.
Design Systems • User Experience • Research • Designing for Enterprise
US Integrity: Reports
Empowering sports integrity analysts to generate reports on the US Integrity SaaS dashboard with greater ease and while maintaining uniform design. Introduced a modular report creation process to reduce report creation time by 50%.
User Experience • Service Design • Designing for SaaS
Study Buddy
A college desktop pet project encouraging procrastinators to adopt healthy working habits through everyday interactions.
User Experience • Designing for Mental Health and Productivity
Virgin Voyages
Remodeling the customer messaging process for Virgin Voyages cruises by introducing modular email marketing.
User Experience • Designing for Digital Email Marketing
Mulberry
Completing an e-commerce UX refresh for a luxury handbag brand to boost online conversions and enhance customer satisfaction. Building new desktop and mobile features for Mulberry's accounts, checkout, PLP, and PDP pages.
User Experience • User Research • Designing for Fashion E-Commerce
Additional work & personal experiments
UX Lead for Northeast Ismaili Games
volunteer
volunteer
ux design
ux design
Designing and developing the desktop and mobile sites for a Muslim community sports tournament using Framer.
US Integrity: Incidents
work
work
ux design
ux design
Improving the accessibility, user flows, and UI consistency of US Integrity's sports-betting monitoring dashboard.
Spotify Redesigned
personal
personal
ux design
ux design
A personal redesign project introducing a new feature on Spotify designed to democratize music sharing.
Study Buddy
personal
personal
ux design: case study
ux design: case study
A desktop pet encouraging procrastinators to adopt healthy working habits through everyday interactions.
Sonus: Re-imagining Music Sharing
personal
personal
ux design
ux design
Promoting music sharing amongst active and passive music enjoyers through an interactive visual display of listening habits.
Recipe for a Cozy Game
personal
personal
ux design
ux design
words
words
Exploring how games create engaging experiences with meaningful socialization, diegetic UI and more.
Global Encounters Sports and Arts Festival
volunteer
volunteer
ux design
ux design
Creating user flows, site maps, mobile and desktop wireframes for festival's digital experience.
Vaxxup!
personal
personal
ux design
ux design
48 hour designathon project aimed to increase vaccination rates by providing access to vaccination stations to college students.
Data Visualization: Adjusting to Life at Home During COVID
personal
personal
words
words
Data visualization project documenting changes in student's mental health after COVID19.
Rani Creative
volunteer
volunteer
Leading and curating Rani Creative's Arts section as Editor. Rani Creative is a WOC lead indie publication.
Digital Humanities Intern at New York Historical Society
work
work
Served as Teacher’s Assistant for Tech Scholars, a coding class centered on making tech skills and career knowledge accessible to young girls in STEM.
Thanks for stopping by!
I'm an empathy-driven UX designer, skilled in turning concepts into delightful user experiences. Combining expertise in digital design, anthropology, and marketing, I offer a multifaceted approach to UX design, blending disciplines for a holistic perspective.
My past work includes
Design system creation and documentation for Spectrum Enterprise
Improving efficiency of email marketing messaging for Virgin Voyages
Pricing events and gauging audience perspectives through user research for Ford Mustang
Redesigning Mulberry's e-commerce site to be mobile-first and encourage customer loyalty
In my previous role as a UX Consultant, I solved problems with clients across the US and UK in diverse industries, including luxury fashion, sports betting, hospitality, and tech. I thrive in positions where I can bridge the gap between technical digital projects and their stakeholders.
My process is characterized by a blend of qualitative and data-driven research, collaborative ideation, and empathetic design. I studied Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design.
In my free time I love gaming, reading, and discovering new music. I'm currently enjoying playing the deck building game Balatro and (finally) reading Mismatch: How Inclusion Shapes Design.
Privileged to work with leading digital agencies and brands, including:
I'm an empathy-driven UX designer, skilled in turning concepts into delightful user experiences. Combining expertise in digital design, anthropology, and marketing, I offer a multifaceted approach to UX design, blending disciplines for a holistic perspective.
My past work includes
Design system creation and documentation for Spectrum Enterprise
Improving efficiency of email marketing messaging for Virgin Voyages
Pricing events and gauging audience perspectives through user research for Ford Mustang
Redesigning Mulberry's e-commerce site to be mobile-first and encourage customer loyalty
In my previous role as a UX Consultant, I solved problems with clients across the US and UK in diverse industries, including luxury fashion, sports betting, hospitality, and tech. I thrive in positions where I can bridge the gap between technical digital projects and their stakeholders.
My process is characterized by a blend of qualitative and data-driven research, collaborative ideation, and empathetic design. I studied Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design.
In my free time I love gaming, reading, and discovering new music. I'm currently enjoying playing the deck building game Balatro and (finally) reading Mismatch: How Inclusion Shapes Design.
Privileged to work with leading digital agencies and brands, including:
I'm an empathy-driven UX designer, skilled in turning concepts into delightful user experiences. Combining expertise in digital design, anthropology, and marketing, I offer a multifaceted approach to UX design, blending disciplines for a holistic perspective.
My past work includes
Design system creation and documentation for Spectrum Enterprise
Improving efficiency of email marketing messaging for Virgin Voyages
Pricing events and gauging audience perspectives through user research for Ford Mustang
Redesigning Mulberry's e-commerce site to be mobile-first and encourage customer loyalty
In my previous role as a UX Consultant, I solved problems with clients across the US and UK in diverse industries, including luxury fashion, sports betting, hospitality, and tech. I thrive in positions where I can bridge the gap between technical digital projects and their stakeholders.
My process is characterized by a blend of qualitative and data-driven research, collaborative ideation, and empathetic design. I studied Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design.
In my free time I love gaming, reading, and discovering new music. I'm currently enjoying playing the deck building game Balatro and (finally) reading Mismatch: How Inclusion Shapes Design.
Privileged to work with leading digital agencies and brands, including:
I'm an empathy-driven UX designer, skilled in turning concepts into delightful user experiences. Combining expertise in digital design, anthropology, and marketing, I offer a multifaceted approach to UX design, blending disciplines for a holistic perspective.
My process is characterized by a blend of qualitative and data-driven research, collaborative ideation, and empathetic design. I studied Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design.
Most recently, I helped art directors at RAPP improve the efficiency of their client work by planning, developing, and launching the Spectrum Enterprise design system and component library within 3 months. In my previous role as a UX Consultant, I solved problems with clients across the US and UK in diverse industries, including luxury fashion, sports betting, hospitality, and tech. I thrive in positions where I can bridge the gap between technical digital projects and their stakeholders.
In my free time I love gaming, reading, and discovering new music. I'm currently enjoying playing the deck building game Balatro and (finally) reading Design for Everyday Things.
Privileged to work with leading digital agencies and brands, including:
