District 23 for Twitch x Jordan
Partnered with Stink Studio's London based creative team to successfully ship an interactive game extension for Nike Jordan's Twitch stream, enhancing the live stream experience for the World Street Basketball Championship in June 2024. Live on Twitch throughout August.
User Experience Design • Game Design
Ford Mustang
Leading comprehensive qualitative consumer research for Ford Mustang's 60th anniversary immersive experience to understand perceptions of the muscle car across US cities, thereby informing the event's design and narrative.
Qualitative User Research • Designing for Events
Coming soon
Spectrum Enterprise
Designed and documented a design system and component library for Spectrum Enterprise, launching a Figma library with 1100+ responsive components and 71 styles. The library is used by RAPP designers 500+ times weekly to produce designs, dev builds, concepts, and presentations for Spectrum.
Design Systems • User Experience • Research • Designing for Enterprise
US Integrity: Reports
Empowering sports integrity analysts to generate reports on the US Integrity SaaS dashboard with greater ease and while maintaining uniform design. Introduced a modular report creation process to reduce report creation time by 50%.
User Experience • Service Design • Designing for SaaS
Study Buddy
A college desktop pet project encouraging procrastinators to adopt healthy working habits through everyday interactions.
User Experience • Designing for Mental Health and Productivity
Virgin Voyages
Remodeling the customer messaging process for Virgin Voyages cruises by introducing modular email marketing.
User Experience • Designing for Digital Email Marketing
Mulberry
Completing an e-commerce UX refresh for a luxury handbag brand to boost online conversions and enhance customer satisfaction. Building new desktop and mobile features for Mulberry's accounts, checkout, PLP, and PDP pages.
User Experience • User Research • Designing for Fashion E-Commerce
District 23 for Twitch x Jordan
Partnered with Stink Studio's London based creative team to successfully ship an interactive game extension for Nike Jordan's Twitch stream, enhancing the live stream experience for the World Street Basketball Championship in June 2024.
User Experience Design • Game Design
Ford Mustang
Leading comprehensive qualitative consumer research for Ford Mustang's 60th anniversary immersive experience to understand perceptions of the muscle car across US cities, thereby informing the event's design and narrative.
Qualitative User Research • Designing for Events
Coming soon
Spectrum Enterprise
Designed and documented a design system and component library for Spectrum Enterprise, launching a Figma library with 1100+ responsive components and 71 styles. The library is used by RAPP designers 500+ times weekly to produce designs, dev builds, concepts, and presentations for Spectrum.
Design Systems • User Experience • Research • Designing for Enterprise
US Integrity: Reports
Empowering sports integrity analysts to generate reports on the US Integrity SaaS dashboard with greater ease and while maintaining uniform design. Introduced a modular report creation process to reduce report creation time by 50%.
User Experience • Service Design • Designing for SaaS
Study Buddy
A college desktop pet project encouraging procrastinators to adopt healthy working habits through everyday interactions.
User Experience • Designing for Mental Health and Productivity
Virgin Voyages
Remodeling the customer messaging process for Virgin Voyages cruises by introducing modular email marketing.
User Experience • Designing for Digital Email Marketing
Mulberry
Completing an e-commerce UX refresh for a luxury handbag brand to boost online conversions and enhance customer satisfaction. Building new desktop and mobile features for Mulberry's accounts, checkout, PLP, and PDP pages.
User Experience • User Research • Designing for Fashion E-Commerce
Additional work & personal experiments
UX Lead for Northeast Ismaili Games
volunteer
volunteer
ux design
ux design
Designing and developing the desktop and mobile sites for a Muslim community sports tournament using Framer.
US Integrity: Incidents
work
work
ux design
ux design
Improving the accessibility, user flows, and UI consistency of US Integrity's sports-betting monitoring dashboard.
Spotify Redesigned
personal
personal
ux design
ux design
A personal redesign project introducing a new feature on Spotify designed to democratize music sharing.
Study Buddy
personal
personal
ux design: case study
ux design: case study
A desktop pet encouraging procrastinators to adopt healthy working habits through everyday interactions.
Sonus: Re-imagining Music Sharing
personal
personal
ux design
ux design
Promoting music sharing amongst active and passive music enjoyers through an interactive visual display of listening habits.
Recipe for a Cozy Game
personal
personal
ux design
ux design
words
words
Exploring how games create engaging experiences with meaningful socialization, diegetic UI and more.
Global Encounters Sports and Arts Festival
volunteer
volunteer
ux design
ux design
Creating user flows, site maps, mobile and desktop wireframes for festival's digital experience.
Vaxxup!
personal
personal
ux design
ux design
48 hour designathon project aimed to increase vaccination rates by providing access to vaccination stations to college students.
Data Visualization: Adjusting to Life at Home During COVID
personal
personal
words
words
Data visualization project documenting changes in student's mental health after COVID19.
Rani Creative
volunteer
volunteer
Leading and curating Rani Creative's Arts section as Editor. Rani Creative is a WOC lead indie publication.
Digital Humanities Intern at New York Historical Society
work
work
Served as Teacher’s Assistant for Tech Scholars, a coding class centered on making tech skills and career knowledge accessible to young girls in STEM.
Thanks for stopping by!
My approach to design is rooted in the synergy between observation and innovation. I believe that we can find some of the most impactful solutions by observing human behavior throughout history. My background in anthropology allows me to see beyond the surface, uncovering deep insights into user behavior and cultural landscapes that directly shape the impactful design solutions I deliver.
In my current role as a UX Designer at Albert, I focus on transforming complex data into intuitive and meaningful experiences for teachers and administrators.
Previously as a UX Consultant, I tackled UX challenges across diverse industries in the US and UK, ensuring technical projects met stakeholder objectives. My experience includes creating design systems, optimizing marketing campaigns, informing strategic decisions through user research, and leading mobile-first e-commerce redesigns focused on customer loyalty.
I double-majored in New Media Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design. When I’m not working, you’ll find me playing competitive video games, reading novels, or listening to Nu Jazz.
Privileged to work with leading digital agencies and brands, including:
My approach to design is rooted in the synergy between observation and innovation. I believe that we can find some of the most impactful solutions by observing human behavior throughout history. My background in anthropology allows me to see beyond the surface, uncovering deep insights into user behavior and cultural landscapes that directly shape the impactful design solutions I deliver.
In my current role as a UX Designer at Albert, I focus on transforming complex data into intuitive and meaningful experiences for teachers and administrators.
Previously as a UX Consultant, I tackled UX challenges across diverse industries in the US and UK, ensuring technical projects met stakeholder objectives. My experience includes creating design systems, optimizing marketing campaigns, informing strategic decisions through user research, and leading mobile-first e-commerce redesigns focused on customer loyalty.
I double-majored in New Media Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design. When I’m not working, you’ll find me playing competitive video games, reading novels, or listening to Nu Jazz.
Privileged to work with leading digital agencies and brands, including:
My approach to design is rooted in the synergy between observation and innovation. I believe that we can find some of the most impactful solutions by observing human behavior throughout history. My background in anthropology allows me to see beyond the surface, uncovering deep insights into user behavior and cultural landscapes that directly shape the impactful design solutions I deliver.
In my current role as a UX Designer at Albert, I focus on transforming complex data into intuitive and meaningful experiences for teachers and administrators.
Previously as a UX Consultant, I tackled UX challenges across diverse industries in the US and UK, ensuring technical projects met stakeholder objectives. My experience includes creating design systems, optimizing marketing campaigns, informing strategic decisions through user research, and leading mobile-first e-commerce redesigns focused on customer loyalty.
I double-majored in New Media Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design. When I’m not working, you’ll find me playing competitive video games, reading novels, or listening to Nu Jazz.
Privileged to work with leading digital agencies and brands, including:
My approach to design is rooted in the synergy between observation and innovation. I believe that we can find some of the most impactful solutions by observing human behavior throughout history. My background in anthropology allows me to see beyond the surface, uncovering deep insights into user behavior and cultural landscapes that directly shape the impactful design solutions I deliver.
In my current role as a UX Designer at Albert, I focus on transforming complex data into intuitive and meaningful experiences for teachers and administrators.
Previously as a UX Consultant, I tackled UX challenges across diverse industries in the US and UK, ensuring technical projects met stakeholder objectives. My experience includes creating design systems, optimizing marketing campaigns, informing strategic decisions through user research, and leading mobile-first e-commerce redesigns focused on customer loyalty.
I double-majored in New Media Digital Design and Anthropology at Fordham University, cultivating my passion for human-centered design. When I’m not working, you’ll find me playing competitive video games, reading novels, or listening to Nu Jazz.
Privileged to work with leading digital agencies and brands, including:
